South African Tourism

South African Tourism is the official national marketing agency of the South African government, dedicated to promoting tourism both domestically and internationally. They focus on developing marketing strategies across various segments, highlighting South Africa's scenic beauty, diverse wildlife, ecotourism, cultures, and heritage. The agency aims to position South Africa as a premier destination for major events and actively promotes business tourism through its Business Tourism Unit, notably owning and hosting Africa's Travel Indaba.

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Industry Focus & Specialisations

Events Portfolio