IBTM @ ATM · Reed Exhibitions (RX)

IBTM @ ATM

Name: IBTM @ ATM
Start: 2026-08-17
End: 2026-08-20
Location: Dubai

ConferenceIn-personAnnual

Dubai, AE17 Aug 2026 – 20 Aug 20264 days

Countries

166+

Duration

4 days · 17 Aug 2026 – 20 Aug 2026

Frequency

Annual

About this congress

GIBTM (Gulf Incentive Business, Travel & Meetings Exhibition), later known as IBTM Arabia, is an international event focused on the MICE (Meetings, Incentives, Conferences, Exhibitions) industry. It provides a gateway to the Arabian meetings, events, and incentives market, aiming to create better events for better business results through focused one-to-one meetings and unique networking opportunities. The event connects Hosted Buyers (senior decision-makers with purchasing responsibility) with MENA-based suppliers. It has evolved into IBTM @ ATM, a dedicated business events hub co-located with the Arabian Travel Market (ATM) in Dubai, focusing on driving innovation, collaboration, and growth across the global meetings industry.

Data completeness: 90%Bronze

Key details

City & country: Dubai, AE
Dates: 17 Aug 2026 – 20 Aug 2026
Duration: 4 days
Frequency: Annual
Format: In-person
Rotation pattern: Fixed
Commercial type: Trade ShowB2B
Official website: www.ibtmarabia.com — register free for link access

Who attends

Hosted Buyers (senior decision-makers with purchasing responsibilityglobal buyers placing business in Arabian and African MICE market)Exhibitors (MENA-based suppliers to the meetings and incentives industryAirlines & CruiselinesAttractionsConference & Meeting VenuesConvention BureausDestination Management ServicesHotels & ResortsIncentive DestinationsNational Tourist Organisationsunique venues)Meeting PlannersAssociation BuyersProfessional Conference OrganizersIncentive Travel BuyersCorporate Event PlannersEvent Technology ProvidersTravel Agencies & Tour Operators

Programme

Tracks

Live, AI and Culture: The Trends Affecting Middle Eastern Meetings & EventsHow Big Events Reshape Destination and Hotel StrategyThe Present and Future of Live ExperiencesThe Neuroscience of Storytelling for Events Success: Master the art of connection and influence in the age of AIInclusive Event DesignSustainability in Events

Networking events

Pre-scheduled business appointments
Networking opportunities

Host city history — 9 congresses since 2006

2025DubaiAE← current

2021Abu DhabiAE

2019Abu DhabiAE

2018Abu DhabiAE

2017Abu DhabiAE

2016Abu DhabiAE

2015Abu DhabiAE

2007Abu DhabiAE

2006Abu DhabiAE

Middle East

AE ×9

Based on the rotation history, the next congress is likely to move to a different region. Dubai has hosted 1× (2025).

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