MIC

MICE · Messe Berlin (Singapore) Pte. Ltd.

MICE Show Asia

ExhibitionMICE, Travel & Tourism, Corporate Travel, HospitalityIn-personAnnual
Singapore, SG21 Oct 2026 – 23 Oct 20263 days

Delegates

13,000+

Countries

30+

Duration

3 days · 21 Oct 2026 – 23 Oct 2026

Frequency

Annual

About this congress

MICE Show Asia is the premier event for the MICE industry in the Asia Pacific region, co-located with ITB Asia and Travel Tech Asia. It serves as a platform where the incentive travel, meetings, and events industries converge to connect, build the future of MICE, and explore new business frontiers. The show brings together industry suppliers, meetings & events professionals, and emerging MICE innovators, offering opportunities for networking, business appointments, and educational conferences focusing on transformative ideas and strategies, including gamification, AI in event planning, business travel, and sustainability.

Data completeness: 89%Bronze

Key details

City & country
Singapore, SG
Dates
21 Oct 2026 – 23 Oct 2026
Duration
3 days
Frequency
Annual
Format
In-person
Rotation pattern
Fixed
Commercial type
Trade ShowB2B
Official website
www.miceshowasia.com — register free for link access

Who attends

MICE industry professionalsindustry suppliersmeetings & events professionalsup-and-coming MICE innovatorscorporate event plannersexhibition organizersincentive travel specialistscorporate travel buyersprocurement professionalstravel managersexecutive assistants responsible for travelassociationssenior executivesrising professionals

Programme

Tracks

Global meetings and events forecastDigital transformation of meetings and eventsWinning the bid of MICE projectsRethinking incentive travelWhat meeting planners need from destinationsCorporate traveller's new prioritiesInnovations in corporate travelThe business of flexible travel programmesGamification in MICEThe power of AI in event planningBusiness travel in the hybrid eraTechnology transformation in corporate travelLuxury MICE expectationsThe rising appeal of river cruisesEmerging Trends Shaping the Future of EventsDigital Nomads - A New Type of Corporate TravellerDuty of Care for All: The Extended Role of Travel Managers with Travel Risk ManagementExperiences Reimagined: The New Growth IndicatorEmerging Focus on Sustainability and Wellness for MICE Travel

2 workshops

Networking events

  • Pinnacle Partners Workshop
  • MICE Fundamentals Certificate Programme
  • Dedicated B2B business matching platform
  • Networking functions
  • Workshops
  • Hosted luncheons
  • Pre/post show engagements

Host city history — 4 congresses since 2019

2025SingaporeSG← current
2024SingaporeSG
2022SingaporeSG
2019SingaporeSG
Asia
SG ×4
Based on the rotation history, the next congress is likely to move to a different region. Singapore has hosted 4× (2019, 2022, 2024, 2025).

Matching Venues

AI
DotYour MICE Intelligence Bot