BWME · Messe Frankfurt Middle East
Beautyworld Middle East 2026
Countries
150+
Duration
3 days · 6 Oct 2026 – 8 Oct 2026
Frequency
Annual
About this congress
Beautyworld Middle East 2026 is the largest international trade fair for beauty products, hair, fragrances, and wellness in the Middle East. It serves as a pivotal platform for global beauty professionals, innovators, and industry leaders to discover the latest trends, technologies, and business opportunities. The event showcases a diverse range of products and services across cosmetics, skincare, make-up, health & wellbeing, hair care, nail design, spa services, beauty tech, packaging, and raw materials. It facilitates networking, business collaborations, and knowledge exchange through exhibitions, conferences, live demonstrations, and dedicated feature areas.
Key details
- City & country
- Dubai, AE
- Dates
- 6 Oct 2026 – 8 Oct 2026
- Duration
- 3 days
- Frequency
- Annual
- Format
- In-person
- Rotation pattern
- Fixed
- Commercial type
- Trade ShowExhibitionB2B
- Official website
- beautyworld-middle-east.ae.messefrankfurt.com — register free for link access
Who attends
Programme
Tracks
Networking events
- Next in Beauty Conference
- Front Row by Nazih Group
- Nail It! competition
- Beauty Beginnings
- Signature Scent contest
- Quintessence
- The Makeup Studio
- Natural Notes
- beautyLIVE by Fresha
- School Masterclass
- Premium Club