Messe Berlin (Singapore) Pte. Ltd.

MICE Show Asia

Name: MICE Show Asia
Start: 2026-10-21
End: 2026-10-23
Location: Singapore

ExhibitionMICE Industry, Travel & TourismIn-personAnnual

Singapore, SG21 Oct 2026 – 23 Oct 20263 days

Delegates

20,000+

Duration

3 days · 21 Oct 2026 – 23 Oct 2026

Frequency

Annual

About this congress

MICE Show Asia is Asia's leading MICE trade show, an unmissable event for the meetings industry in the Asia-Pacific (APAC) region. It serves as a platform where the incentive travel, meetings, and events industries converge to connect, collaborate, and shape the future of MICE. The show emphasizes promoting innovation, collaboration, and international business opportunities, offering insights and networking opportunities for attendees from worldwide organizations. It brings together industry suppliers, meetings & events professionals, and emerging MICE innovators to showcase travel destinations, products, and services, explore new business areas, finalize contracts, and discover new travel products and destinations. The event is co-located with ITB Asia and Travel Tech Asia, forming a comprehensive travel showcase in Asia.

Data completeness: 94%Bronze

Key details

City & country: Singapore, SG
Dates: 21 Oct 2026 – 23 Oct 2026
Duration: 3 days
Frequency: Annual
Format: In-person
Rotation pattern: Fixed
Commercial type: Trade ShowB2BExhibitionConference
Official website: www.miceshowasia.com — register free for link access

Who attends

MICE industry professionalsevent plannersvenue managerssupplierscorporate event plannersexhibition organizersincentive travel professionalsMICE and corporate buyersindustry suppliersmeetings & events professionalsMICE innovatorsC-level executivesdestination management companiesinternational associationsmeeting plannersprofessional conference organisers (PCO)professional event organisers (PEO)

Programme

Tracks

Global meetings and events forecastDigital transformation of meetings and eventsWinning the bid of MICE projectsRethinking incentive travelWhat meeting planners need from destinationsCorporate traveller's new prioritiesInnovations in corporate travelThe business of flexible travel programmesGamification in MICEThe power of AI in event planningBusiness travel in the hybrid eraTechnology transformation in corporate travelLuxury MICE expectationsThe rising appeal of river cruisesSustainability in the MICE sector

Networking events

Pre-scheduled appointments
1-to-1 meetings
Networking functions
Workshops
Hosted luncheons
Pre/post show engagements
MICE & Corporate Speed Networking
Evening receptions

Host city history — 5 congresses since 2022

2026SingaporeSG← current

2025SingaporeSG

2024SingaporeSG

2023SingaporeSG

2022SingaporeSG

Asia

SG ×5

Based on the rotation history, the next congress is likely to move to a different region. Singapore has hosted 5× (2022, 2023, 2024, 2025, 2026).

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