South African Tourism

Meetings Africa

Name: Meetings Africa
Start: 2026-02-23
End: 2026-02-25
Location: Johannesburg

ConferenceAwardedIn-personAnnual

Johannesburg, ZA23 Feb 2026 – 25 Feb 20263 days

Countries

53+

Duration

3 days · 23 Feb 2026 – 25 Feb 2026

Frequency

Annual

About this congress

Meetings Africa is a premier Pan-African business events trade show owned by South African Tourism. It serves as a definitive market access platform for African business events products, connecting African suppliers with global buyers, destinations with investors, and policy with partnerships. The event aims to position Africa as a capable, creative, and competitive destination for meetings, incentives, conferences, and exhibitions (MICE), fostering collaboration, driving economic impact, and promoting sustainable tourism across the continent. It includes a Business Opportunity Networking Day (BONDay) for knowledge sharing and networking, followed by exhibition days.

Data completeness: 90%Bronze

Key details

City & country: Johannesburg, ZA
Dates: 23 Feb 2026 – 25 Feb 2026
Duration: 3 days
Frequency: Annual
Format: In-person
Rotation pattern: Fixed
Commercial type: Trade ShowBusiness EventsB2B Exhibition
Official website: www.meetingsafrica.co.za — register free for link access

Who attends

International and local buyersAfrican associationscorporate plannersmeeting and event plannersincentive housestravel agencies specializing in business and conference travelassociation buyersnational and provincial authoritiesAfrican tourism and productsconvention and visitor bureausconference and exhibition centresSmallMedium and Micro Enterprises (SMMEs)studentsand future leaders in the MICE industry

Programme

Networking events

Business Opportunity Networking Day (BONDay)
Official networking events
Matchmaking programme for pre-scheduled appointments

Host city history — 10 congresses since 2004

2026JohannesburgZA← current

2025JohannesburgZA

2024JohannesburgZA

2023JohannesburgZA

2022JohannesburgZA

2020JohannesburgZA

2019JohannesburgZA

2007JohannesburgZA

2005JohannesburgZA

2004JohannesburgZA

Africa

ZA ×10

Based on the rotation history, the next congress is likely to move to a different region. Johannesburg has hosted 10× (2004, 2005, 2007, 2019, 2020, 2022, 2023, 2024, 2025, 2026).

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