BE
Beauty Fair Co.
Beauty Fair São Paulo
ExhibitionBeauty & Personal Care, Cosmetics, Perfumery, Hairdressing, Aesthetics, Nails, MakeupIn-personAnnual
São Paulo, BR5 Sept 2026 – 8 Sept 20264 days
Delegates
200,000+
Duration
4 days · 5 Sept 2026 – 8 Sept 2026
Frequency
Annual
About this congress
Beauty Fair São Paulo is the largest beauty fair in the Americas, bringing together professionals, brands, and trends that are transforming the beauty market. It serves as a dynamic hub for product discovery, education, and international networking, featuring hundreds of product launches, live demonstrations, seminars, congresses, and workshops across various beauty sectors.
Data completeness: 81%Bronze
Key details
- City & country
- São Paulo, BR
- Dates
- 5 Sept 2026 – 8 Sept 2026
- Duration
- 4 days
- Frequency
- Annual
- Format
- In-person
- Rotation pattern
- Fixed
- Commercial type
- Trade ShowProfessional Beauty Trade ShowB2B
- Official website
- www.beautyfair.com.br/en — register free for link access
Who attends
Beauty professionalssalon ownershairdresserscoloristsbarbersaesthetic practitionersskincare specialistsnail techniciansbrand representativesmanufacturersdistributorsretailerswholesalersbeauty entrepreneursstudents and educators in professional beauty and aesthetics
Programme
Tracks
HairdressingManicureMakeupAestheticsBusinessMicropigmentationPodologyEyebrow DesignLashes
Host city history — 6 congresses since 2013
2025São PauloBR← current
2024São PauloBR
2023São PauloBR
2021São PauloBR
2014São PauloBR
2013São PauloBR
Latin America
BR ×6
Based on the rotation history, the next congress is likely to move to a different region. São Paulo has hosted 6× (2013, 2014, 2021, 2023, 2024, 2025).