Mat
Matka · Messukeskus
Matka Nordic Travel Fair
ExhibitionTravel & Outdoor TourismIn-personAnnual
Helsinki, FI21 Jan 2027 – 24 Jan 20274 days
Delegates
70,000+
Countries
80+
Duration
4 days · 21 Jan 2027 – 24 Jan 2027
Frequency
Annual
About this congress
Matka Nordic Travel Fair is Northern Europe's largest travel industry event, bringing together travel enthusiasts and professionals. It serves as a platform to explore a wide range of destinations, discover exciting travel deals, and get inspired for future adventures. The fair focuses on networking, business collaborations, and showcasing the latest trends in the travel industry, including a strong emphasis on sustainable tourism.
Data completeness: 89%Bronze
Key details
- City & country
- Helsinki, FI
- Dates
- 21 Jan 2027 – 24 Jan 2027
- Duration
- 4 days
- Frequency
- Annual
- Format
- In-person
- Rotation pattern
- Fixed
- Commercial type
- Trade ShowConsumer ShowB2B
- Official website
- www.matka.messukeskus.com/en — register free for link access
Who attends
Travel enthusiastsindustry professionalstourism boardsdestination marketerstravel agenciestour operatorswholesalerstransportation and accommodation providerstravel technology and service platformsbusiness travel and event plannerstravel mediainfluencerscontent creatorsand students
Programme
Networking events
- Matka Workshop Day
- Matka Business Forum
- Destination Breakfast
Host city history — 7 congresses since 2020
2026HelsinkiFI← current
2025HelsinkiFI
2024HelsinkiFI
2023HelsinkiFI
2022HelsinkiFI
2021HelsinkiFI
2020HelsinkiFI
Europe
FI ×7
Based on the rotation history, the next congress is likely to move to a different region. Helsinki has hosted 7× (2020, 2021, 2022, 2023, 2024, 2025, 2026).