IMT

IMTC · International Marketing Trends Conference committee, ESCP Business School

International Marketing Trends Conference 2027

ConferenceMarketing, Business, Academia, ResearchIn-personAnnual
Venice, IT21 Jan 2027 – 23 Jan 20273 days

Delegates

500+

Countries

50+

Duration

3 days · 21 Jan 2027 – 23 Jan 2027

Frequency

Annual

About this congress

The International Marketing Trends Conference (IMTC) is a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers, and Ph.D. students. It offers a wide variety of conferences and covers a broad range of topics. The IMTC aims to unleash joint forces in service of sustainable corporate practice in the marketing field, initiate, enable, and drive problem-oriented scientific research for practice and society at large, and support academic scholars from all countries and cultures to focus their research efforts on relevant challenges for corporate practice and society.

Data completeness: 89%Bronze

Key details

City & country
Venice, IT
Dates
21 Jan 2027 – 23 Jan 2027
Duration
3 days
Frequency
Annual
Format
In-person
Rotation pattern
Core rotation between Paris (France) and Venice (Italy) every three years, with additional ad-hoc locations in other European cities (e.g., Madrid, Rome, Berlin).
Commercial type
B2BAcademic Conference
Official website
www.marketing-trends-congress.com — register free for link access

Who attends

Leading business professionalstop academic expertsprofessorsresearchersstudentsfacultyscholarsand practitioners in the marketing field

Programme

Tracks

International MarketingBig Data and Marketing AnalyticsBranding and Marketing CommunicationConsumer BehaviorDigital MarketingInnovation and Product ManagementMarketing StrategyMarketing and SustainabilityRetailing and E-CommerceSales, CRM, Pricing, and PromotionSectorial Marketing (Services)Sectorial Marketing (Goods)Luxury Goods MarketingAgriFood MarketingWell-BeingWhat managers want and real-world needs

6 workshops

Networking events

  • Poster Fair
  • Professional Forums
  • Meet the Editors
  • Trends Track Roundtable
  • Marketing Strategy Forum
  • Luxury Strategy Forum
  • Arts, Cultural and Creative Industries Forum

Host city history — 9 congresses since 2017

2027VeniceIT← current
2026BerlinDE
2025VeniceIT
2024VeniceIT
2023ParisFR
2022RomeIT
2021VeniceIT
2020ParisFR
2017MadridES
Europe
IT ×5FR ×2DE ×1ES ×1
Based on the rotation history, the next congress is likely to move to a different region. Venice has hosted 4× (2021, 2024, 2025, 2027).

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